Fujisan sources, imports and distributes Japanese products for the Swiss and European markets. One trusted partner, from the first conversation in Tokyo to delivery in Europe.
Fujisan is a Swiss company headquartered in Lugano, in the heart of Europe, dedicated to one mission: making it simple for Japanese makers to reach Swiss and European customers.
We work across every product category. Whether you craft premium foods, cosmetics, design objects or industrial components, we handle sourcing, import procedures, logistics and market entry so you can focus on what you do best.
A bilingual team in Lugano and Tokyo, fluent in the business practices of both countries.
Lugano sits minutes from Milan and at the centre of Europe, an ideal base for Swiss and EU distribution.
We build lasting relationships with a selected number of makers, with transparency on every step.
A complete import service, tailored to each partner. Choose the full chain or only the steps you need.
We identify and visit makers across Japan, evaluate products for the Swiss and European markets and negotiate fair, long-term terms.
Customs clearance, Swiss and EU regulations, labelling, certifications and documentation handled end to end.
Sea and air freight consolidation from Japan, warehousing in Switzerland and reliable delivery across Europe.
Access to retailers, restaurants, distributors and B2B clients, with brand positioning adapted to European expectations.
We import across all product categories. Here are some of the areas where we are most active.
Sake, whisky, tea, condiments, confectionery and specialty ingredients for retail and gastronomy.
Skincare, beauty tools and wellness products meeting Swiss and EU cosmetic regulations.
Ceramics, knives, textiles, homeware and designer objects from Japanese ateliers.
Components, tools, machinery and technical products for Swiss and European industry.
Apparel, accessories, stationery and lifestyle brands seeking selective European distribution.
Have a product that does not fit these boxes? Talk to us. We evaluate every opportunity.
Collectibles, games, hobby products and other specialised niches are also welcome.
A clear process so you always know where your products are and what happens next.
A first conversation in Tokyo, in Lugano or online to understand your products and ambitions.
Market fit, pricing, regulatory requirements and a concrete import plan for Switzerland and Europe.
We take care of orders, shipping, customs and storage. You receive a single point of contact.
Distribution, reorders and regular reporting as your presence in Europe develops.
Fujisan is led by a management team established in both Switzerland and Japan, supported by a network of partners, agents and logistics providers across Europe and Asia.
Scan a QR code with your phone to save the contact card directly.
Leads Fujisan's strategy and partnerships. Tarek travels regularly between Switzerland and Japan to meet makers and clients in person.
tarek@fujisan.ch
Oversees Swiss and European operations: import procedures, logistics, distribution and client relationships from the Lugano headquarters.
lise@fujisan.ch
Our presence on the ground in Japan: sourcing, maker relationships, quality follow-up and coordination with Japanese partners.
adil@fujisan.chWorking with Fujisan means working with a Swiss counterpart, under clear rules, from the first quotation to the last delivery.
Fujisan Sagl is a limited liability company entered in the Commercial Register of the Canton of Ticino. Agreements are concluded in writing under Swiss law.
Clear quotations, agreed Incoterms and no hidden margins. Invoicing from Switzerland in CHF or EUR, with payment terms fixed before the first order.
Every product is checked against Swiss and EU requirements before import: food law, cosmetics regulation, product safety, labelling and country-of-origin rules.
Supplier conditions, pricing and product information stay confidential. A non-disclosure agreement is available on request before any exchange of sensitive documents.
Each shipment is documented from the maker's premises to the European warehouse: batch references, transport documents and customs records are kept and shared on request.
A named director follows your account in Switzerland and in Japan. No call centres, no intermediaries between you and the decision-makers.
Both. We work with family ateliers as well as established manufacturers. What matters is product quality, consistency and a shared interest in building a long-term presence in Europe.
Switzerland first, then the European Union through our Lugano base at the Italian border. Distribution scope is defined together with each partner.
We do. Import documentation, Swiss and EU regulatory requirements, labelling in local languages and certifications are part of our service.
Send us a short presentation of your products or your sourcing needs. We reply within a few working days with a first assessment and, if relevant, propose a meeting in Tokyo, Lugano or online.
English, Japanese, French, Italian and German.
Whether you are a Japanese maker looking at Europe or a European buyer looking for Japanese products, we would be glad to hear from you.
Write to us
